Marketing as i dare say, should be!

MY IDEA OF A MARKETER: How I term myself as one:

Please note this is no sales pitch, but you would not believe that, would you? Anyway I will take care of that, a good marketer has to! But the fact remains no matter how poor or how good your product is, it has to be marketed!

Marketing is (read should be) beyond the so celebrated acronyms; from 4Ps to its customer-centric counterpart SIVA.
It is about ego, vision, creativity, mischief, outrage to attract attention, secrecy, flirt and understanding yet not overstating market scenarios i.e. being a loose planner, playing hard to get with the customer, suppliers and all those involved in the product chain when it becomes all too boring. But of course it is not all rosy in the enigmatic land of marketing, things invariably go wrong; discovering, swallowing the ego and being quick on feet rather than sulking behind closed cabins are the core mantras.

This is the brand equity of an ideal marketing firm – the ability of human mind. And yes there are lots of things which can be learned from experience (read books) and the for-your-eyes-only, makeshift intellectual reports and papers,  but at the crux are things, one is only born with (or cultivated at early age). One, who doesn’t have it, can’t learn it. 

It all starts from how you marketed yourself in and out of trouble in school and college to how you got through various interviews to how you became part of million dollar startup’s campaign to how you marketed funding to the tune of half a million (of course Rs) that too out of government funds for your own startup to how you take people along this adventure and get the excitement going.

Funda: look beyond the wisdom of books and intellectual case-studies(serving none in practical realm) into limitless ability of human mind. 

 Thanks to Scot Adams for nearly always making me laugh like a drain. www.dilbert.com
  I find them too funny as exhibits and this is really viral.  

 

The Indifferent need a voice

SRK: Recently he was up in arms against Maharashtra manus rather it was the other way around. He was heard taking a stance with people vouching for him against the common enemy the "Manuses". 

 
The icon: If you haven't noticed SRK (No i'm not a fan, just with tired fingers) always misses to take any stand on issues not concerning his petty business. His no comment strategy after Mumbai Attacks and when quizzed for more, Pak being a good neighbour just go forth to show his nature to please-them-all, a person with no stance, no values ulitmately little credibility.

The following is the made-up converstation with one of the scores of SRK fans-





Fan: Well what have you got to do with it? Isn't it his life, you people never let them take a breather, always after their blood.



I: I know it is his life, but the fact that disturbs me the most is the very SRK who is an icon and has so much untapped power(thanks to his cult status) just lets it flow down the drain and doesn't wield influence one bit for a good cause.

It is the combo of his impact potential and his nonchalance which makes me hate his guts.

And i know there are tons of Indians like him and they need a voice to "unair their nonchalance".  So they want to make him president. KHAN FOR PREZ. Voila!