Advertising fundas

Some advertising fundas Indian campaigners miss time and again: 

1) What happens when the buck stops, how is the relationship with customer then? Does it make them feel significant, make them belong? - When the investment in marketing is over or you discontinue the project how do they respond to the product?

2) How realistic, want-to-believe, within the realm is it?

3) Is it context dependent? How it fits into Indian model?

4) Continuity of message: How it lives up to other stuff pictured before?

5) How the product scores on value-derived vis-à-vis emotional appeal? Is it need or luxury (but remember Luxury lies in eyes of the beholder)? 

Anyway to clear the air with these campaigners:

What is new and improved? If something is new, it couldn't have been improved. If something is improved, it can't be new. ???  

I saw a subliminal advertising executive, but only for a second.

http://www.bizcommunity.com/Jokes.aspx