NIKE+TIGER: New Ad

How about the latest ad with Tiger's father (yes dead father) in the midst of all? For those of you who haven't seen it: A voice questions Tiger: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?"

For video:

http://www.youtube.com/watch?v=5NTRvlrP2NU

WHOSE VOICE IS THIS FIGURATIVELY? I bet it is all those hypocrites with tons of skeletons in their closets but proclaiming "yours is worse than mine". Does it soothe their thrust? I am afraid not! The question has to be answered, not in another ad, but on the golf course, in the marriage, a new Tiger, with sobs, interviews also sandwiched in between!
 
The verdict-A bold move and I dare say bit risky! They have stuck out their neck too soon for him? Also cashing on redemption using the voice of a dead father! They have put all eggs in one basket with Woods and take it on themselves to repair the Image. Is it over the top? Dead guy in a commercial… well may be we haven't yet warmed up yet to the trend of using deceased people in ads. I am personally sold and with the timing matching with his announcement of return, following his practice session at Augusta; It is Ideal on professional level.  What about the family front? Are we done with revelations?

Tiger more than anyone would understand the importance of this ad campaign. So there is little chance of hiccups on his end. But restoration of his relationship and faith with everyone will be altogether more difficult.